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Marketing management / Michael R. Czinkota, Masaaki Kotabe.
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Catalogue Record 671
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Catalogue Record 671
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Catalogue Information
Catalogue Record 671
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Catalogue Information
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Details
ISBN
0324022034 (hardcover)
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Name
Czinkota, Michael R.
Title
Marketing management / Michael R. Czinkota, Masaaki Kotabe.
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Edition
2nd ed.
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Published
Cincinnati : South-Western College Pub., c2001.
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Description
xxv, 598 p. : col. ill. ; 28 cm.
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Note
Includes bibliographical references and indexes.
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Subjects
Marketing -- Management
Marketing -- Management -- Case studies
Added Names
Kotabe, Masaaki
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Catalogue Information 671
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Catalogue Information 671
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Item Information
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Due Date
Res.
Issue
R00971
658.8 CZIN 2001
NonFiction
Sydney
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Catalogue Record 671 ItemInfo
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Catalogue Record 671 ItemInfo
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