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Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler.
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Catalogue Record 669
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Item Information
Catalogue Record 669
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Catalogue Information
Catalogue Record 669
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Catalogue Information
Field name
Details
ISBN
9781486002696
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Name
Armstrong, Gary (Gary M.)
author.
Title
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler.
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Edition
6th edition
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Published
Frenchs Forest, NSW : Pearson, [2015]
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©2015
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Description
xx, 572 pages : colour illustrations, 28 cm
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Note
Includes bibliographical references and index.
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Subjects
Marketing -- Textbook
Marketing -- Management -- Textbook
Customer relations -- Management -- Textbook
Added Names
Adam, Stewart
author.
Denize, Sara M. (Sara Marion), 1962-
author.
Kotler, Philip
author.
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Catalogue Information 669
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Catalogue Information 669
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R01084
658.8 ARMS 2015
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Sydney
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658.8 ARMS 2015
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Melbourne
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Melbourne
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