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Mktg2 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner].
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Catalogue Record 664
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Item Information
Catalogue Record 664
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Catalogue Information
Catalogue Record 664
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Catalogue Information
Field name
Details
ISBN
9780170193566 (paperback)
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Name
Lamb, Charles W.
author.
Title
Mktg2 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner].
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Also titled
Marketing two
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Edition
2nd edition
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Published
South Melbourne, Victoria : Cengage Learning, 2013.
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©2013
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Description
x, 254 pages, 30 unnumbered pages of plates : colour illustrations ; 28 cm
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Notes
First edition in 2009.
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"2nd Asia-Pacific edition" -- Cover.
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Note
Includes bibliographical references and index.
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Subjects
Marketing -- Textbooks
Added Names
Hair, Joseph F
author.
McDaniel, Carl
author.
Summers, Jane, 1962-
author.
Gardiner, Michael
author.
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Catalogue Information 664
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Catalogue Information 664
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Item Information
Barcode
Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
Res.
Issue
R00810
658.8 LAMB 2013
NonFiction
Sydney
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Catalogue Record 664 ItemInfo
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Catalogue Record 664 ItemInfo
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