ISBN |
9780170193566 (paperback)- |
Name |
Lamb, Charles W. author. |
Title |
Mktg2 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner].- |
Also titled |
Marketing two- |
Edition |
2nd edition- |
Published |
South Melbourne, Victoria : Cengage Learning, 2013.- |
©2013- |
Description |
x, 254 pages, 30 unnumbered pages of plates : colour illustrations ; 28 cm- |
Notes |
First edition in 2009.- |
"2nd Asia-Pacific edition" -- Cover.- |
Note |
Includes bibliographical references and index.- |
Subjects |
Marketing -- Textbooks |
Added Names |
Hair, Joseph F author. |
McDaniel, Carl author. |
Summers, Jane, 1962- author. |
Gardiner, Michael author. |