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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
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Catalogue Record 631
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Catalogue Record 631
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Catalogue Record 631
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Catalogue Information
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Name
Keller, Kevin Lane, 1956-
Title
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
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Edition
2nd ed.
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Published
Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2003.
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Description
xxvii, 788 p. : ill., ports. ; 25 cm.
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Notes
Previous ed.: 1998.
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Note
Includes bibliographical references and index.
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Subjects
Brand name products -- Management
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Catalogue Information 631
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Catalogue Information 631
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Issue
R00912
658.827 KELL 2003
NonFiction
Sydney
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