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Marketing management / Philip Kotler, Kevin Keller.
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Catalogue Record 624
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Catalogue Record 624
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Catalogue Information
Catalogue Record 624
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Details
ISBN
0131457578
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Name
Kotler, Philip
Title
Marketing management / Philip Kotler, Kevin Keller.
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Edition
Twelfth ed.
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Published
Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
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Description
xxxix, 733 [45] p. : col. ill. ; 28 cm.
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Note
Includes bibliographical references and index.
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Subjects
Marketing -- Management
Added Names
Keller, Kevin Lane, 1956-
Internet Site
http://www.loc.gov/catdir/toc/ecip055/2004029595.html
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Catalogue Information 624
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Catalogue Information 624
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Issue
R00911
658.8 KOTL 2006
NonFiction
Sydney
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Catalogue Record 624 ItemInfo
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