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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Catalogue Information
Field name Details
ISBN 9780073381152 (alk. paper)-
0073381152 (alk. paper)-
Name Walker, Orville C.
Title Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.-
Edition 7th ed.-
Published New York : McGraw-Hill/Irwin, c2011.-
Description xv, 352 p. : ill. ; 26 cm.-
Note Includes bibliographical references and indexes.-
Subjects Marketing -- Management
Added Names Mullins, John W. (John Walker)
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Catalogue Information 60 Beginning of record . Catalogue Information 60 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00214 658.802 WALK 2011
 NonFiction   Sydney . Available .  
. Catalogue Record 60 ItemInfo Beginning of record . Catalogue Record 60 ItemInfo Top of page .
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