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Advertising : an integrated marketing communication perspective /
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Catalogue Record 586
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Item Information
Catalogue Record 586
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Catalogue Information
Catalogue Record 586
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Catalogue Information
Field name
Details
ISBN
9781743078655 (paperback)
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Name
Belch, George E. (George Edward), 1951- author.
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Title
Advertising : an integrated marketing communication perspective / George E. Belch, Michael A. Belch, Gayle Kerr, Irene Powell.
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Edition
3rd edition
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Published
North Ryde, N.S.W. : McGraw-Hill Education Australia, 2014.
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Description
pages
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Notes
Includes index.
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Subjects
Advertising.
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Sales promotion.
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Communication in marketing.
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Added Names
Belch, Michael A., author.
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Kerr, Gayle, author.
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Powell, Irene, author.
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Catalogue Information 586
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Catalogue Information 586
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Item Information
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R00989
659.1 BELC 2014
NonFiction
Sydney
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R00744
659.1 BELC
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R00750
659.1 BELC
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Sydney
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R00791
659.1 BELC 2014
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Sydney
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R00794
659.1 BELC
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Sydney
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R00795
659.1 BELC
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R00799
659.1 BELC
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M00016
659.1 BELC 2014
NonFiction
Melbourne
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M00017
659.1 BELC 2014
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Melbourne
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Catalogue Record 586 ItemInfo
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Catalogue Record 586 ItemInfo
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