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Cases in global marketing strategies. / Jean-Pierre Jeannet, H. David Hennessey.
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Catalogue Record 555
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Catalogue Record 555
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Catalogue Information
Catalogue Record 555
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ISBN
0618310606 (pbk.) :
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Name
Jeannet, Jean-Pierre
Title
Cases in global marketing strategies. / Jean-Pierre Jeannet, H. David Hennessey.
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Edition
6th edition.
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Published
Boston, Mass : Houghton Mifflin, c2004.
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Description
vi, ca. [150] p. : ill. ; 24 cm.
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Subjects
Export marketing -- Case studies
Added Names
Hennessey, Hubert D.
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Catalogue Information 555
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R00865
658.84 JEAN 2004
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Sydney
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