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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
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Catalogue Record 552
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Item Information
Catalogue Record 552
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Catalogue Information
Catalogue Record 552
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Catalogue Information
Field name
Details
ISBN
0131469568
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Name
Best, Roger J.
Title
Market-based management : strategies for growing customer value and profitability / Roger J. Best.
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Edition
4th ed.
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Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.
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Description
xxii, 506 p. : ill. ; 24 cm.
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Note
Includes bibliographical references and index.
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Subjects
Marketing -- Management
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Catalogue Information 552
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Catalogue Information 552
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Item Information
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Shelf Location
Collection
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Branch
Status
Due Date
Res.
Issue
R00751
658.8 BEST 2005
NonFiction
Sydney
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R00863
658.8 BEST 2005
NonFiction
Sydney
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Catalogue Record 552 ItemInfo
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Catalogue Record 552 ItemInfo
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