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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
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Catalogue Record 550
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Item Information
Catalogue Record 550
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Catalogue Information
Catalogue Record 550
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Catalogue Information
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Details
ISBN
9780132335713 (pbk.) :
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0132335719 (pbk.) :
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Name
Kerin, Roger A.
Title
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
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Edition
11th ed.
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Published
Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.
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Description
x, 722 p. : ill. ; 29 cm.
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Notes
"Pearson international edition"--Cover.
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Note
Includes bibliographical references and index.
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Subjects
Marketing
Added Names
Peterson, Robert A. (Robert Allen), 1944-
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Catalogue Information 550
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Catalogue Information 550
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Shelf Location
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Status
Due Date
Res.
Issue
R00862
658.8 KERI 2007
NonFiction
Sydney
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Catalogue Record 550 ItemInfo
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Catalogue Record 550 ItemInfo
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