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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Catalogue Information
Field name Details
ISBN 9780132335713 (pbk.) :-
0132335719 (pbk.) :-
Name Kerin, Roger A.
Title Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.-
Edition 11th ed.-
Published Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.-
Description x, 722 p. : ill. ; 29 cm.-
Notes "Pearson international edition"--Cover.-
Note Includes bibliographical references and index.-
Subjects Marketing
Added Names Peterson, Robert A. (Robert Allen), 1944-
.
Catalogue Information 550 Beginning of record . Catalogue Information 550 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00862 658.8 KERI 2007
 NonFiction   Sydney . Available .  
. Catalogue Record 550 ItemInfo Beginning of record . Catalogue Record 550 ItemInfo Top of page .