ISBN |
9780170237871- |
Name |
Czinkota, Michael R. author. |
Title |
International marketing / Michael Czinkota, Ilkka A. Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann.- |
Edition |
3rd edition.- |
Published |
South Melbourne, Victoria : Cengage Learning, [2014].- |
©2014- |
Description |
xviii, 582 pages : illustrations (some colour), colour maps ; 26 cm- |
Notes |
"3rd Asia-Pacific edition" --Cover.- |
Activation code not available for Library’s N copy ; see publisher website (https://cengage.com.au/)- |
Note |
Includes bibliographical references and index.- |
Subjects |
Export marketing |
Export marketing -- Australasia |
Added Names |
Ronkainen, Ilkka A. author. |
Sutton-Brady, Catherine author. |
Beal, Tim author. |
Stegemann, Nicole author. |