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Integrated advertising, promotion & marketing communications /

Integrated advertising, promotion & marketing communications /
Catalogue Information
Field name Details
ISBN 0131866222 (pbk.) :-
Name Clow, Kenneth E.-
Title Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.-
Also titled Integrated advertising, promotion, and marketing communications-
Edition 3rd ed.-
Published Upper Saddle River, NJ : Pearson Prentice Hall, 2007.-
Description xxiii, 515 p. : ill. ; 28 cm.-
Note Includes bibliographical references and index.-
Subjects Communication in marketing.-
Advertising.-
Added Names Baack, Donald.-
.
Catalogue Information 497 Beginning of record . Catalogue Information 497 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00978 659.1 CLOW 2007
 NonFiction   Sydney . Available .  
R00707 659.1 CLOW 2007
 NonFiction   Sydney . Available .  
. Catalogue Record 497 ItemInfo Beginning of record . Catalogue Record 497 ItemInfo Top of page .