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Integrated advertising, promotion & marketing communications /
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Catalogue Record 497
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Item Information
Catalogue Record 497
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Catalogue Information
Catalogue Record 497
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Catalogue Information
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Details
ISBN
0131866222 (pbk.) :
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Name
Clow, Kenneth E.
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Title
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
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Also titled
Integrated advertising, promotion, and marketing communications
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Edition
3rd ed.
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Published
Upper Saddle River, NJ : Pearson Prentice Hall, 2007.
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Description
xxiii, 515 p. : ill. ; 28 cm.
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Note
Includes bibliographical references and index.
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Subjects
Communication in marketing.
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Advertising.
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Added Names
Baack, Donald.
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Catalogue Information 497
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Catalogue Information 497
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Item Information
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Shelf Location
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Issue
R00978
659.1 CLOW 2007
NonFiction
Sydney
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R00707
659.1 CLOW 2007
NonFiction
Sydney
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Catalogue Record 497 ItemInfo
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Catalogue Record 497 ItemInfo
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