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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.
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Catalogue Record 494
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Item Information
Catalogue Record 494
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Catalogue Information
Catalogue Record 494
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Catalogue Information
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Details
ISBN
0131192310 :
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Title
Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.
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Edition
2nd ed.
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Published
Prentice Hall, c1993.
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Description
xxvii, 819p.
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Subjects
Marketing -- Decision making -- Case studies
Marketing -- Management -- Case studies.
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Added Names
Swayne, Linda E.
Ginter, Peter M.
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Catalogue Information 494
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Catalogue Information 494
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Item Information
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Shelf Location
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Status
Due Date
Res.
Issue
R00700
658.8 SWAY 1993
NonFiction
Sydney
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Catalogue Record 494 ItemInfo
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Catalogue Record 494 ItemInfo
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