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Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.
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Catalogue Record 492
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Catalogue Record 492
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Catalogue Information
Catalogue Record 492
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Catalogue Information
Field name
Details
ISBN
0170072363 :
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0170072363 :
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Name
Brown, Linden
Title
Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.
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Published
Melbourne : Thomas Nelson, 1990.
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Description
viii, 410 p. : ill. ; 24 cm.
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Notes
Includes index.
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For tertiary students.
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Note
Bibliography: p. 399-400.
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Contents
Dominant leader strategies for defending competitive position--Multibrand strategies to protect dominance --Maximising market potential and profit as the dominant industry force--Strategic issues in declining markets--Strategies for leadership in joint dominance markets--Developing a market leadership position in service industries--Attacking the market leader--Repositioning the business for leadership--Strategies for positioning as a major force in the market--Creating a third force--Flanking strategy and cost leadership to position as a major force--Restructuring the market to break monopolistic competition--Growth strategies for the niche competitor--Competitive infiltration strategies--Expanding regional brands--Niche marketing against big budget competitors--Building marketing experience--Competitive marketing strategy experience--Evaluating competitive strategies.
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Target audience note
For tertiary students
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Subjects
Marketing -- Management
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Catalogue Information 492
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Catalogue Information 492
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Item Information
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Status
Due Date
Res.
Issue
R00697
658.802 BROW 1990
NonFiction
Sydney
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Catalogue Record 492 ItemInfo
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Catalogue Record 492 ItemInfo
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