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Managing services marketing : text and readings / John E.G. Bateson.

Managing services marketing : text and readings / John E.G. Bateson.
Catalogue Information
Field name Details
ISBN 0030986664-
Name Bateson, John E. G.
Title Managing services marketing : text and readings / John E.G. Bateson.-
Edition 3rd ed.-
Published Fort Worth : Dryden Press, c1995.-
Description xvii, 680 p. : ill. ; 24 cm.-
Series The Dryden Press series in marketing
Note Includes bibliographical references and index.-
Subjects Service industries -- Marketing -- Management
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Catalogue Information 488 Beginning of record . Catalogue Information 488 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00695 658.8 BATE 1995
 NonFiction   Sydney . Available .  
. Catalogue Record 488 ItemInfo Beginning of record . Catalogue Record 488 ItemInfo Top of page .