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Managing services marketing : text and readings / John E.G. Bateson.
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Catalogue Record 488
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Catalogue Record 488
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Catalogue Information
Catalogue Record 488
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Catalogue Information
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Details
ISBN
0030986664
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Name
Bateson, John E. G.
Title
Managing services marketing : text and readings / John E.G. Bateson.
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Edition
3rd ed.
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Published
Fort Worth : Dryden Press, c1995.
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Description
xvii, 680 p. : ill. ; 24 cm.
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Series
The Dryden Press series in marketing
Note
Includes bibliographical references and index.
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Subjects
Service industries -- Marketing -- Management
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Catalogue Information 488
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Catalogue Information 488
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Res.
Issue
R00695
658.8 BATE 1995
NonFiction
Sydney
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Catalogue Record 488 ItemInfo
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