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Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley.
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Catalogue Record 480
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Catalogue Record 480
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Catalogue Information
Catalogue Record 480
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ISBN
0074713744 :
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Name
Batterley, Richard
Title
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley.
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Published
Sydney : McGraw-Hill, c2004.
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Description
x, 206 p. : ill. ; 23 cm.
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Notes
Includes index.
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Subjects
Relationship marketing
Customer relations
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Catalogue Information 480
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Catalogue Information 480
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Issue
R00693
658.812 BATT 2004
NonFiction
Sydney
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Catalogue Record 480 ItemInfo
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Catalogue Record 480 ItemInfo
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