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Marketing management / Peter R. Dickson.
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Catalogue Record 477
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Item Information
Catalogue Record 477
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Catalogue Information
Catalogue Record 477
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Catalogue Information
Field name
Details
ISBN
003096847X
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Name
Dickson, Peter R.
Title
Marketing management / Peter R. Dickson.
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Published
Fort Worth : Dryden Press c1994.
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Description
xxxi, 642 p. : ill. (some col.) ; 27 cm.
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Series
The Dryden Press series in marketing
Note
Includes bibliographical references and indexes.
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Contents
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
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Subjects
Marketing -- Management
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Catalogue Information 477
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Catalogue Information 477
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Item Information
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Shelf Location
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Status
Due Date
Res.
Issue
R00689
658.8 DICK 1994
NonFiction
Sydney
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Select this item
R00690
658.8 DICK 1994
NonFiction
Sydney
.
Available
.
Select this item
Select this item
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Catalogue Record 477 ItemInfo
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Catalogue Record 477 ItemInfo
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