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Marketing management / Peter R. Dickson.

Marketing management / Peter R. Dickson.
Catalogue Information
Field name Details
ISBN 003096847X-
Name Dickson, Peter R.
Title Marketing management / Peter R. Dickson.-
Published Fort Worth : Dryden Press c1994.-
Description xxxi, 642 p. : ill. (some col.) ; 27 cm.-
Series The Dryden Press series in marketing
Note Includes bibliographical references and indexes.-
Contents Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.-
Subjects Marketing -- Management
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Catalogue Information 477 Beginning of record . Catalogue Information 477 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00689 658.8 DICK 1994
 NonFiction   Sydney . Available .  
R00690 658.8 DICK 1994
 NonFiction   Sydney . Available .  
. Catalogue Record 477 ItemInfo Beginning of record . Catalogue Record 477 ItemInfo Top of page .
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