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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
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Catalogue Record 476
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Item Information
Catalogue Record 476
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Catalogue Information
Catalogue Record 476
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Catalogue Information
Field name
Details
ISBN
9780074716182 (pbk)
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Name
Kerin, Roger A.
Title
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
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Published
Boston, Mass. : McGraw-Hill/Irwin, c2008.
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Description
1v.(various pagings): col. ill. ; 28 cm.
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Series
McGraw-Hill/Irwin series in marketing
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Notes
Includes bibliographical references (CN1-CN14) and index.
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Subjects
Marketing
Added Names
Hartley, Steven William
Rudelius, William
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Catalogue Information 476
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Catalogue Information 476
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Item Information
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Shelf Location
Collection
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Status
Due Date
Res.
Issue
R00688
658.8 KERI 2008
NonFiction
Sydney
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Catalogue Record 476 ItemInfo
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Catalogue Record 476 ItemInfo
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