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Marketing strategy / O.C. Ferrell ... [et al.]

Marketing strategy / O.C. Ferrell ... [et al.]
Catalogue Information
Field name Details
ISBN 0030248019 (pbk.)-
Title Marketing strategy / O.C. Ferrell ... [et al.]-
Published Fort Worth, TX : Dryden Press, c1999.-
Description xx, 407 p.: ill. ; 26 cm.-
Note Includes bibliographical references and index.-
Subjects Marketing -- Management
Marketing -- Management -- Case studies
Added Names Ferrell, O.C.
.
Catalogue Information 473 Beginning of record . Catalogue Information 473 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00687 658.8 FERR 1999
 NonFiction   Sydney . Available .  
. Catalogue Record 473 ItemInfo Beginning of record . Catalogue Record 473 ItemInfo Top of page .