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Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.

Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.
Catalogue Information
Field name Details
ISBN 9780733994180 (hbk.)-
Name Kotler, Philip
Title Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.-
Edition 1st adaptation ed.-
Published Frenchs Forest, N.S.W. : Pearson Prentice Hall, c2009.-
Description xxxiv, 719, [45] p. : ill. ; 30 cm.-
Series Pearson One
Notes "Authorized adaptation from the United States edition entitled Marketing management, 13th edition, ISBN: 01-3009980 ..." --verso t.p.-
Note Includes bibliographical references and index.-
Summary "This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --distributor.-
Subjects Marketing -- Management
Added Names Suzan Burton
Keller, Kevin Lane, 1956-
Series Pearson One-
.
Catalogue Information 456 Beginning of record . Catalogue Information 456 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00972 658.8 KOTL 2009
 NonFiction   Sydney . Available .  
R00671 658.8 KOTL 2009
 NonFiction   Sydney . Available .  
R00672 658.8 KOTL 2009
 NonFiction   Sydney . Available .  
. Catalogue Record 456 ItemInfo Beginning of record . Catalogue Record 456 ItemInfo Top of page .