ISBN |
9780733994180 (hbk.)- |
Name |
Kotler, Philip |
Title |
Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.- |
Edition |
1st adaptation ed.- |
Published |
Frenchs Forest, N.S.W. : Pearson Prentice Hall, c2009.- |
Description |
xxxiv, 719, [45] p. : ill. ; 30 cm.- |
Series |
Pearson One |
Notes |
"Authorized adaptation from the United States edition entitled Marketing management, 13th edition, ISBN: 01-3009980 ..." --verso t.p.- |
Note |
Includes bibliographical references and index.- |
Summary |
"This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --distributor.- |
Subjects |
Marketing -- Management |
Added Names |
Suzan Burton |
Keller, Kevin Lane, 1956- |
Series |
Pearson One- |