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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.
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Catalogue Record 451
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Item Information
Catalogue Record 451
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Catalogue Information
Catalogue Record 451
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Catalogue Information
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Details
ISBN
0470800968 (pbk.) :
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Name
Whitwell, Greg
Title
Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.
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Published
Milton, Qld. : John Wiley & Sons Australia, 2003.
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Description
xvi, 455 p. : ill. ; 26 cm.
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Notes
"Australian edition" - T.p. verso.
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Note
Includes bibliographical references and index.
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Subjects
Marketing -- Management
Added Names
Lukas, Bryan A.
Doyle, Peter, 1943-2003
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Catalogue Information 451
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Catalogue Information 451
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Item Information
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Issue
R00858
658.802 WHIT 2003
NonFiction
Sydney
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R00666
658.802 WHIT 2003
NonFiction
Sydney
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M00376
658.802 WHIT 2003
NonFiction
Melbourne
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Catalogue Record 451 ItemInfo
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Catalogue Record 451 ItemInfo
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