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Australian marketing : a casebook / edited by Janet R. McColl-Kennedy, Oliver H.M. Yau, Reg Hardman.

Australian marketing : a casebook / edited by Janet R. McColl-Kennedy, Oliver H.M. Yau, Reg Hardman.
Catalogue Information
Field name Details
ISBN 0063121166-
Title Australian marketing : a casebook / edited by Janet R. McColl-Kennedy, Oliver H.M. Yau, Reg Hardman.-
Published Sydney : Harper & Row, 1990, c1989.-
Description xxxvii, 354 p. : ill. ; 24 cm.-
Note Includes bibliographies.-
Subjects Marketing -- Australia -- Case studies
Marketing research -- Australia -- Case studies
Added Names Yau, Oliver H. M. (Oliver Hon-Ming), 1946-
McColl-Kennedy, J. R.
Hardman, Reg, 1939-
.
Catalogue Information 447 Beginning of record . Catalogue Information 447 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00642 658.800994 MCCO 1990
 NonFiction   Sydney . Available .  
. Catalogue Record 447 ItemInfo Beginning of record . Catalogue Record 447 ItemInfo Top of page .