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Australian marketing : a casebook / edited by Janet R. McColl-Kennedy, Oliver H.M. Yau, Reg Hardman.
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Catalogue Record 447
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Item Information
Catalogue Record 447
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Catalogue Information
Catalogue Record 447
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Catalogue Information
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Details
ISBN
0063121166
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Title
Australian marketing : a casebook / edited by Janet R. McColl-Kennedy, Oliver H.M. Yau, Reg Hardman.
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Published
Sydney : Harper & Row, 1990, c1989.
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Description
xxxvii, 354 p. : ill. ; 24 cm.
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Note
Includes bibliographies.
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Subjects
Marketing -- Australia -- Case studies
Marketing research -- Australia -- Case studies
Added Names
Yau, Oliver H. M. (Oliver Hon-Ming), 1946-
McColl-Kennedy, J. R.
Hardman, Reg, 1939-
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Catalogue Information 447
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Catalogue Information 447
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Item Information
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Shelf Location
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Res.
Issue
R00642
658.800994 MCCO 1990
NonFiction
Sydney
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Catalogue Record 447 ItemInfo
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Catalogue Record 447 ItemInfo
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