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Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
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Catalogue Record 444
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Item Information
Catalogue Record 444
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Catalogue Information
Catalogue Record 444
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Catalogue Information
Field name
Details
ISBN
0256031770
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Name
Peter, J. Paul
Title
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
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Published
Homewood, Ill. : Irwin, 1987.
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Description
xvii, 698 p., [16] p. of plates : ill. (some col.) ; 25 cm.
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Series
The Irwin series in marketing
Note
Includes bibliographies and indexes.
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Subjects
Consumer behavior
Marketing
Added Names
Olson, Jerry C. (Jerry Corrie), 1944-
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Catalogue Information 444
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Catalogue Information 444
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Res.
Issue
R00639
658.8342 PETE 1987
NonFiction
Sydney
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Catalogue Record 444 ItemInfo
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