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Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.

Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
Catalogue Information
Field name Details
ISBN 0256031614 (pbk.)-
Title Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.-
Published Homewood, Ill. : Irwin, 1987.-
Description xv, 443 p. : ill. ; 24 cm.-
Series The Irwin series in marketing
Note Includes bibliographies and indexes.-
Subjects Marketing -- Management
Marketing -- Management -- Case studies
Added Names Burns, Alvin C.
Cravens, David W.
.
Catalogue Information 442 Beginning of record . Catalogue Information 442 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00637 658.8 BURN 1987
 NonFiction   Sydney . Available .  
. Catalogue Record 442 ItemInfo Beginning of record . Catalogue Record 442 ItemInfo Top of page .