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Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
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Catalogue Record 442
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Item Information
Catalogue Record 442
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Catalogue Information
Catalogue Record 442
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Catalogue Information
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Details
ISBN
0256031614 (pbk.)
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Title
Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
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Published
Homewood, Ill. : Irwin, 1987.
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Description
xv, 443 p. : ill. ; 24 cm.
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Series
The Irwin series in marketing
Note
Includes bibliographies and indexes.
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Subjects
Marketing -- Management
Marketing -- Management -- Case studies
Added Names
Burns, Alvin C.
Cravens, David W.
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Catalogue Information 442
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Catalogue Information 442
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Due Date
Res.
Issue
R00637
658.8 BURN 1987
NonFiction
Sydney
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Catalogue Record 442 ItemInfo
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Catalogue Record 442 ItemInfo
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