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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Catalogue Information
Field name Details
ISBN 9780132345545 (pbk.) :-
0132345544 (pbk.) :-
Name Andreasen, Alan R., 1934-
Title Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.-
Edition 7th ed., International ed.-
Published Upper Saddle River, N.J. : Pearson Prentice Hall ; London : Pearson Education, c2008.-
Description xxii, 504 p. : ill. ; 24 cm.-
Notes Previous ed.: 2003.-
Note Includes bibliographical references and index.-
Subjects Nonprofit organizations -- Marketing
Added Names Kotler, Philip
.
Catalogue Information 439 Beginning of record . Catalogue Information 439 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00634 658.8 ANDR 2008
 NonFiction   Sydney . Available .  
. Catalogue Record 439 ItemInfo Beginning of record . Catalogue Record 439 ItemInfo Top of page .