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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
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Catalogue Record 437
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Item Information
Catalogue Record 437
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Catalogue Information
Catalogue Record 437
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Catalogue Information
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Details
ISBN
0131465600
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Name
Wells, William, 1926-
Title
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
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Also titled
Advertising : principles and practice
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Edition
7th ed.
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Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.
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Description
xxxi, 592 p. ; col. ill. ; 29 cm.
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Note
Includes bibliographical references (p. 575-580) and index.
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Subjects
Advertising
Added Names
Burnett, John, 1944-
Moriarty, Sandra E. (Sandra Ernst)
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Catalogue Information 437
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Catalogue Information 437
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Item Information
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Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
Res.
Issue
R00632
659.1 WELL 2006
NonFiction
Sydney
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Catalogue Record 437 ItemInfo
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Catalogue Record 437 ItemInfo
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