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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
Catalogue Information
Field name Details
ISBN 0131465600-
Name Wells, William, 1926-
Title Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.-
Also titled Advertising : principles and practice-
Edition 7th ed.-
Published Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.-
Description xxxi, 592 p. ; col. ill. ; 29 cm.-
Note Includes bibliographical references (p. 575-580) and index.-
Subjects Advertising
Added Names Burnett, John, 1944-
Moriarty, Sandra E. (Sandra Ernst)
.
Catalogue Information 437 Beginning of record . Catalogue Information 437 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00632 659.1 WELL 2006
 NonFiction   Sydney . Available .  
. Catalogue Record 437 ItemInfo Beginning of record . Catalogue Record 437 ItemInfo Top of page .