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Global marketing management / Warren J. Keegan.
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Catalogue Record 434
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Catalogue Record 434
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Catalogue Information
Catalogue Record 434
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Catalogue Information
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Details
ISBN
0130615064 :
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Name
Keegan, Warren J.
Title
Global marketing management / Warren J. Keegan.
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Edition
7th ed.
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Published
Upper Saddle River : Prentice-Hall, c2002.
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Description
xxv, 617 p. : ill., maps ; 26 cm.
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Notes
"International edition.".
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Note
Includes bibliographical references and indexes.
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Subjects
Export marketing -- Management
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Catalogue Information 434
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Catalogue Information 434
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Shelf Location
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Due Date
Res.
Issue
R00629
658.848 KEEG 2002
NonFiction
Sydney
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Catalogue Record 434 ItemInfo
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