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Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze.

Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze.
Catalogue Information
Field name Details
ISBN 039587050X-
Name Anderson, Carol H.
Title Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze.-
Published Boston : Houghton Mifflin, c2000.-
Description xxiv, 474, 12 p. : col. ill. ; 26 cm.-
Note Includes bibliographical references and index.-
Subjects Marketing -- Management
Strategic planning
Added Names Vincze, Julian W.
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Catalogue Information 430 Beginning of record . Catalogue Information 430 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00625 658.802 ANDE 2000
 NonFiction   Sydney . Available .  
. Catalogue Record 430 ItemInfo Beginning of record . Catalogue Record 430 ItemInfo Top of page .
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