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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
Catalogue Information
Field name Details
ISBN 0471451878 :-
Name Kotabe, Masaaki
Title Global marketing management / Masaaki Kotabe, Kristiaan Helsen.-
Edition 3rd ed.-
Published Hoboken, N.J. : Wiley, c2004.-
Description xxii, 694 p., 12 p. of col. plates : ill., maps ; 28 cm.-
Notes Cover: Wiley international ed.-
Note Includes bibliographical references and indexes.-
Subjects Export marketing -- Management
International business enterprises -- Management
Added Names Helsen, Kristiaan
.
Catalogue Information 429 Beginning of record . Catalogue Information 429 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00624 658.848 KOTA 2004
NonFiction   Sydney . Available .  
. Catalogue Record 429 ItemInfo Beginning of record . Catalogue Record 429 ItemInfo Top of page .