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Contemporary advertising / William F. Arens.

Contemporary advertising / William F. Arens.
Catalogue Information
Field name Details
ISBN 0072537728 (alk. paper)-
0071214259 (international : alk. paper)-
Name Arens, William F.
Title Contemporary advertising / William F. Arens.-
Edition 9th ed.-
Published Boston : McGraw-Hill/Irwin, c2004.-
Description xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + +1 CD-ROM (4 3/4 in.)-
Series McGraw-Hill/Irwin series in marketing-
Notes Includes index.-
Subjects Advertising
.
Catalogue Information 427 Beginning of record . Catalogue Information 427 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00622 659.1 AREN 2004
 NonFiction   Sydney . Available .  
. Catalogue Record 427 ItemInfo Beginning of record . Catalogue Record 427 ItemInfo Top of page .