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Contemporary advertising / William F. Arens.
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Catalogue Record 427
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Catalogue Record 427
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Catalogue Information
Catalogue Record 427
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Catalogue Information
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Details
ISBN
0072537728 (alk. paper)
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0071214259 (international : alk. paper)
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Name
Arens, William F.
Title
Contemporary advertising / William F. Arens.
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Edition
9th ed.
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Published
Boston : McGraw-Hill/Irwin, c2004.
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Description
xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + +1 CD-ROM (4 3/4 in.)
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Series
McGraw-Hill/Irwin series in marketing
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Notes
Includes index.
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Subjects
Advertising
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Catalogue Information 427
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Catalogue Information 427
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Shelf Location
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Due Date
Res.
Issue
R00622
659.1 AREN 2004
NonFiction
Sydney
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Catalogue Record 427 ItemInfo
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Catalogue Record 427 ItemInfo
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