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Global marketing / Warren J. Keegan, Mark C. Green.
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Catalogue Record 425
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Catalogue Record 425
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Catalogue Information
Catalogue Record 425
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Catalogue Information
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Details
ISBN
0131968548
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Name
Keegan, Warren J.
Title
Global marketing / Warren J. Keegan, Mark C. Green.
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Edition
4th ed.
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Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.
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Description
xx, 636 p. : ill. (some col.), col. maps ; 28 cm.
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Notes
"International edition"--Cover.
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Previous ed.: 2003.
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Note
Includes bibliographical references and indexes.
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Subjects
Export marketing
Added Names
Green, Mark C.
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Catalogue Information 425
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Catalogue Information 425
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Res.
Issue
R00620
658.84 KEEG 2005
NonFiction
Sydney
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