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Marketing : creating and delivering value / Pascale G. Quester ... [et al.].

Marketing : creating and delivering value / Pascale G. Quester ... [et al.].
Catalogue Information
Field name Details
ISBN 0074712292 :-
0074712292 (Pbk)-
Name Quester, Pascale G. (Pascale Genevieve)
Title Marketing : creating and delivering value / Pascale G. Quester ... [et al.].-
Edition 4th ed.-
Published Sydney : McGraw-Hill, c2004.-
Description xxxv, 682, 9 p. : col. ill. ; 26 cm.-
Notes Includes index.-
Note Includes bibliographical references.-
Summary The new edition of this text is driven by the creation of customer and shareholder value. It has evolved from the traditional 4Ps but embraces new shifts in the industry and takes introductory students on an exploration of marketing with unprecedented vitality and energy. Quester from Uni of Adelaide, McGuiggan from UTS.-
Target audience note For tertiary students.-
Subjects Marketing -- Textbooks
Added Names Quester, Pascale G. (Pascale Genevieve)
.
Catalogue Information 420 Beginning of record . Catalogue Information 420 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00614 658.8 QUES 2004
 NonFiction   Sydney . Available .  
. Catalogue Record 420 ItemInfo Beginning of record . Catalogue Record 420 ItemInfo Top of page .