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Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis.
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Catalogue Record 414
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Catalogue Record 414
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Catalogue Information
Catalogue Record 414
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Catalogue Information
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Details
ISBN
0618264825
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Name
Hoyer, Wayne D.
Title
Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis.
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Edition
3rd ed.
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Published
Boston : Houghton Mifflin, c2004.
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Description
xxi, 697 p. : ill. ; 27 cm.
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Note
Includes bibliographical references (p. 555-656) and indexes.
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Subjects
Consumer behavior
Added Names
MacInnis, Deborah J.
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Catalogue Information 414
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Catalogue Information 414
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Res.
Issue
R00607
658.8342 HOYE 2004
NonFiction
Sydney
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Catalogue Record 414 ItemInfo
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