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Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker.

Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker.
Catalogue Information
Field name Details
ISBN 1741031621 :-
1741031621 :-
Name Lovelock, Christopher H.
Title Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker.-
Edition 3rd ed.-
Published Frenchs Forest, N.S.W. : Prentice Hall, c2004.-
Description xii, 579 p. : ill., ports. ; 25 cm.-
Notes Includes index.-
Previous ed.: Pearson Education Australia, 2001.-
Target audience note For marketing students.-
Subjects Service industries -- Australia -- Marketing
Service industries -- New Zealand -- Marketing
Service industries -- Pacific Area -- Marketing
Customer services -- Australia -- Marketing
Customer services -- New Zealand -- Marketing
Customer services -- Pacific Area -- Marketing
Added Names Patterson, Paul
Walker, Rhett H.
Added titles Services marketing : an Asia-Pacific perspective.-
.
Catalogue Information 412 Beginning of record . Catalogue Information 412 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00855 658.800994 LOVE 2004
 NonFiction   Sydney . Available .  
R00604 658.800994 LOVE 2004
 NonFiction   Sydney . Available .  
R00605 658.800994 LOVE 2004
 NonFiction   Sydney . Available .  
M00377 658.800994 LOVE 2004
 NonFiction   Melbourne . Available .  
. Catalogue Record 412 ItemInfo Beginning of record . Catalogue Record 412 ItemInfo Top of page .