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Marketing : planning and strategy / Subash C Jain, George T Haley, Ranjit Voola, Mark Wickham.
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Catalogue Record 411
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Catalogue Record 411
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Catalogue Information
Catalogue Record 411
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Catalogue Information
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Details
ISBN
9780170189392 (paperback)
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Name
Jain, Subhash C., 1942-
author.
Title
Marketing : planning and strategy / Subash C Jain, George T Haley, Ranjit Voola, Mark Wickham.
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Edition
1st edition.
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Asia-Pacific edition.
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Published
South Melbourne, Vic. : Cengage Learning Australia, [2012].
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©2012
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Description
xviii, 472 pages ; 28 cm
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Note
Includes bibliographical references and index.
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Subjects
Marketing -- Management -- Textbooks
Added Names
Haley, George T.
author.
Voola, Ranjit
author.
Wickham, Mark
author.
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Catalogue Information 411
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Catalogue Information 411
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Issue
R00603
658.8 JAIN 2012
NonFiction
Sydney
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M00100
658.8 JAIN 2012
NonFiction
Melbourne
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Catalogue Record 411 ItemInfo
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