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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Catalogue Information
Field name Details
ISBN 0132690853 :-
Name Burnett, John, 1944-
Title Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.-
Published Upper Saddle River, N.J. : Prentice-Hall ; London : Prentice-Hall International, 1998.-
Description xxxv,659p. : ill. (some col.), ports. ; 27cm.-
Notes Includes index.-
Subjects Communication in marketing
Advertising campaigns
Added Names Moriarty, Sandra E. (Sandra Ernst)
.
Catalogue Information 392 Beginning of record . Catalogue Information 392 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00452 658.8 BURN 1998
 NonFiction   Sydney . Available .  
. Catalogue Record 392 ItemInfo Beginning of record . Catalogue Record 392 ItemInfo Top of page .