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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
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Catalogue Record 371
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Item Information
Catalogue Record 371
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Catalogue Information
Catalogue Record 371
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Catalogue Information
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Details
ISBN
0079122523 (alk. paper)
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Name
Kinnear, Thomas C., 1943-
Title
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
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Edition
5th ed.
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Published
New York : McGraw-Hill, c1996.
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Description
xxii, 888 p. : ill. (some col.), maps ; 24 cm. +
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Series
McGraw-Hill series in marketing
Note
Includes bibliographical references and indexes.
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Subjects
Marketing research
Marketing -- Management
Added Names
Taylor, James R. (James Ronald), 1938-
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Catalogue Information 371
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Catalogue Information 371
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Status
Due Date
Res.
Issue
R00344
658.83 KINN 1996
NonFiction
Sydney
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Catalogue Record 371 ItemInfo
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Catalogue Record 371 ItemInfo
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