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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
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Catalogue Record 37
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Item Information
Catalogue Record 37
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Catalogue Information
Catalogue Record 37
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Catalogue Information
Field name
Details
ISBN
9780078028984 (alk. paper)
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0078028981 (alk. paper)
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Name
Perreault, William D.
Title
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
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Edition
19th edition.
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Published
New York, NY : McGraw-Hill Irwin, [2014]
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Description
xl, 725 pages : color illustrations ; 29 cm
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Note
Includes bibliographical references and index.
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Subjects
Marketing -- Management
Added Names
Cannon, Joseph P., Ph. D.
McCarthy, E. Jerome (Edmund Jerome)
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Catalogue Information 37
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R01219
658.8 PERR 2014
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R00525
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