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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
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Catalogue Record 365
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Item Information
Catalogue Record 365
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Catalogue Information
Catalogue Record 365
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Catalogue Information
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Details
ISBN
0070067570
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Name
Bowersox, Donald J.
Title
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
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Published
New York : McGraw-Hill, c1992.
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Description
xix, 488 p. : ill. ; 24 cm.
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Series
McGraw-Hill series in marketing
Note
Includes bibliographical references (p. 458-459) and index.
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Subjects
Marketing channels -- Management
Business logistics
Physical distribution of goods
Added Names
Cooper, M. Bixby
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Catalogue Information 365
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Catalogue Information 365
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Due Date
Res.
Issue
R00335
658.84 BOWE 1992
NonFiction
Sydney
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Catalogue Record 365 ItemInfo
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