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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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Catalogue Record 336
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Item Information
Catalogue Record 336
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Catalogue Information
Catalogue Record 336
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Catalogue Information
Field name
Details
ISBN
0071160884
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Name
Belch, George E. (George Edward), 1951-
Title
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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Edition
4th ed.
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Published
Boston, Mass : Irwin/McGraw-Hill, c1998.
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Description
xxii, 762 p. : ill. ; 29 cm.
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Series
Irwin/McGraw-Hill series in marketing
Notes
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
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Note
Includes bibliographical references (p. 725-743) and indexes.
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Subjects
Advertising
Sales promotion
Communication in marketing
Added Names
Belch, Michael A.
Belch, George E. (George Edward), 1951- Introduction to advertising and promotion
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Catalogue Information 336
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Catalogue Information 336
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Item Information
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Shelf Location
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Status
Due Date
Res.
Issue
R00856
659.1 BELC 1998
NonFiction
Sydney
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R00174
659.1 BELC 1998
NonFiction
Sydney
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Available
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Catalogue Record 336 ItemInfo
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Catalogue Record 336 ItemInfo
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